I-Alibaba iphinda idale i-Tmall eSoutheast Asia, iLazada brand mall iLazMall ithuthukisiwe

Umkhosi wokuthenga waminyaka yonke weLazada 9.9 wethulwe ngokusemthethweni emazweni ayisithupha aseNingizimu-mpumalanga ye-Asia.Ngokungafani neminyaka edlule, iLazada yamemezela ngokusemthethweni ukuthuthukiswa okusha kwenxanxathela yezitolo ehamba phambili i-LazMall, ngesikhathi sefestiveli yezitolo engu-9.9 kulo nyaka.Siza amabhrendi, abathengisi nabasabalalisi abagunyaziwe ukuthi baxhumane nabathengi abasebenzayo abangaphezu kwezigidi ezingu-70 endaweni yesikhulumi se-Lazada ukuze bakhe inkundla ye-e-commerce yemikhiqizo yomhlaba wonke ukuze iwine imakethe yaseNingizimu-mpumalanga ye-Asia.

I-Lazada ithathwa njengenguqulo yaseNingizimu-mpumalanga ye-Asia ye-"Tmall", okuwukuthuthukiswa okusha okwethulwe ngabakwaLazMall.Ngokungeziwe ekwethuleni isithombe somkhiqizo omusha, izici ezine ezintsha ezihlanganisa Beat the Price, Brands For You, Brand Directory, kanye Nesici Senkinobho "Landela" nazo zethulwe e-Southeast Asia.I-Lazada iphinde yamisa izinqubomgomo zesinxephezelo eNingizimu-mpumalanga ye-Asia ukuze kuqinisekiswe ukuthi izimpahla ezithengiswa endaweni yesikhulumi ziyiqiniso.

I-LazMall ihlinzeka ngemikhiqizo enezixazululo ezinamandla ze-e-commerce, okwenza kube lula ngemikhiqizo emisha ukuvula izitolo eLazada.Imikhiqizo ingaphinda ifake uhlelo lwayo lokwethembeka endaweni yesikhulumi seLazada.Ngokusesha, izincomo kanye nemisebenzi yokusakaza bukhoma ye-LazLive esekelwa ingqalasizinda yobuchwepheshe bobunikazi be-Lazada, kanye nengqalasizinda yezokuthutha ye-Lazada namandla okusebenza kwenkontileka eNingizimu-mpumalanga ye-Asia, kuzolethela abathengi isipiliyoni sokuthenga esingavamile.

I-LazMall iyinxanxathela yezitolo eku-inthanethi eseNingizimu-mpumalanga ye-Asia.Inani lemikhiqizo yabahlali likhule izikhathi ezingaphezu kweziyisishiyagalolunye selokhu lasungulwa ngo-2018. Kwikota yesibili ka-2020, inani lemikhiqizo ejoyina i-LazMall seliphindeke ngaphezu kokuphindwe kabili unyaka nonyaka, futhi ama-oda kule kota aphindeke ngaphezu kokuphindwe kathathu. isikhathi esifanayo ngonyaka odlule.

Izitolo zomnyango nezitolo zezitolo eSoutheast Asia nazo zisheshise ijubane lazo lokungena eLazMall.Njengamanje, imikhiqizo eyaziwayo ejoyine i-LazMall ihlanganisa abathengisi abangama-30 eMarina Square eSingapore kanye nabathengisi abangama-40 eSiam Center eThailand.Imikhiqizo efana nomqeqeshi, i-Himalaya, i-MINISO, i-Coyan, i-Starbucks ne-Under Armor nayo ijoyine i-LazMall ezinyangeni eziyisithupha ezedlule.

Njengamanje, zingaphezu kuka-18,000 izinhlobo ezizinze eLazMall.Ngokwemininingwane, ngaphezu kwe-80% yemikhiqizo esohlwini lwemikhiqizo yabathengi yomhlaba wonke yeForbes izinze eLazMall.

Ukuze kuqinisekiswe ukuthi izimpahla ezithengiswa endaweni yesikhulumi ziyiqiniso, i-LazMall iphinde yakha izigatshana zesinxephezelo eNingizimu-mpumalanga ye-Asia-uma abathengi bethenga imikhiqizo engeyona yangempela e-LazMall, eThailand naseMalaysia izonikeza isinxephezelo esiphindwe kahlanu, eSingapore, eVietnam, I-Indonesia kanye ne-Philippines Imakethe izohlinzeka ngokuphindwe kabili kwesinxephezelo.Ngaphezu kwalokho, isiteji sivumela ukubuyisela okulula phakathi kwezinsuku eziyishumi nanhlanu.

U-Liu Xiuyun, onguMongameli kanye neNhloko yeQembu Lebhizinisi Lezohwebo leLazada Group, uthe: “I-LazMall idlala indima ebalulekile ohlelweni lwebhizinisi lweLazada.Kokubili imikhiqizo yasekhaya neyamazwe ngamazwe inethemba lokukhulisa amandla nokukhula kwayo eNingizimu-mpumalanga ye-Asia ngokusebenzisa indlela ye-omni-channel.Sizoqhubeka nokutshala izimali ezinhlelweni zengqalasizinda ezibalulekile kanye nolwazi lwabasebenzisi ukuze sisekele ozakwethu bomkhiqizo wethu futhi sibuyisele kangcono kubathengi baseNingizimu-mpumalanga ye-Asia.”

Selokhu yaba inkundla ye-e-commerce ehamba phambili ye-Alibaba Group eSoutheast Asia ngo-2016, i-Lazada isungule ubuchwepheshe obuthuthukisiwe, izinto kanye nezinhlelo zokukhokha eNingizimu-mpumalanga ye-Asia ngosizo lwe-Alibaba.'isu lokuhwebelana kwembulunga yonke nengqalasizinda yedijithali, e-Indonesia, eMalaysia, ePhilippines naseSingapore.Izimakethe zamazwe ayisithupha, iThailand, neVietnam zonke zithole intuthuko esheshayo.